Business Marketing Plan

It’s an Absolute Disgrace?advertising Agencies are Getting Away With Murder?

March 11, 2011

Well … with at least outright theft! Why are they allowed to leave without being accountable to all? The pollution of advertising is getting worse, despite claims to clean the alleged problem. And now there’s more bad news, a comprehensive review of records revealed that the Internet reduces multiple ads on a page, more clickthroughs, information brand impact and product. Because advertising agencies have no answer to the problem of the growing ineffectiveness of advertising, the solution is now a growing panic, no new destination, such as mobile phones, where the greatest danger to a new flow commercial content. Although this is a great attack on the television is in progress, such as Google. All this adds to … You are becoming clearer. Thus, while money marketing increasingly black hole are expressed in television and Internet advertising, there is another threat to the rackets and scams of Digital Mafia. The problem is so bad that hackers now have online auctions for details of individuals. It turns out that $ 8000000000 on the economy in line with credit card theft, extortion and business focused on transactions in preference shares. You want your ad to appear in such an environment? Meanwhile, advertising agencies, and the onslaught of more and more clearly on the totally unproven and highly suspect through the Internet. personality is still publicity, Jerry Della Femina announced the case to the question of the value of advertising on the Internet. Jerry has played an influential role in the history of advertising. He said: “I do not know any organization that has not yet mastered the Internet. In a position to understand and sell products through advertising creates anger, attention to work down rather than to generate interest. ” For media companies, the problem of disorder raises complex issues of business, media companies and their employees will not see it because they do not think of a multimedia way. Advertising will try to solve the problem. And the new media has the potential to offer even more saturation, clutter and intrusion than traditional media, so that new media will add to the strength of marketing. Whenever there is a new destination for people is the assumption that they have given a path to ads to find. This is only going to make things worse. Under the title “The money-waster Ignore Marketing” to say about this flight AdAge Clutter on the effectiveness of advertising had. “Clutter, sweeping the rising tide of advertising through television and other channels of communication with non-traditional, has greatly reduced in a blinding, deafening .. strength and the overall effectiveness of advertising But nothing is done to quantify the financial burden of disorderly mass marketing campaigns, or organize a practical solution to the problem. Advertising Age paints a bleak picture of an industry apparently decided to ignore what may be his only major money waster! However, the truth is that the model of interruption advertising that television is broken support, and useless, which is currently found only on the Internet is finally totally unacceptable TV. People do not see ads. The combination of Internet and digital recorders have opened the Pandora’s box. . . People know what life without the traditional advertising model, and there is no going back. They are willing to sacrifice some quality production if it means they need not be interrupted. The attempt to force people to accept an interrupt is only going to put it out more. The coup de grace to advertising agencies? Advertisers in the U.S. will be the first time able to see how many viewers the commercials when viewers thanks to detailed data from Nielsen Media Research released the following month are observed, according to reports. According to the Financial Times, Nielsen will offer U. S. TV networks, including specific data on the number of viewers continue to channel to see through the commercials. Nielsen said that new data public would ad a “material change” in the advertising industry U.S., allowing broadcasters to reach audiences through advertising in a program, but it would not evaluate the success of each ad. Changes are inclined to a substantial change in the relationship between the broadcaster and advertisers in the market ad the United States, the value of 70 billion (£ 6,000,000,000 35th) per year. Sara Erichson, general manager of national services for Nielsen, said: “He was looking for more applications and more buyers and sellers of advertising customers for the public and not use the ratings as a proxy program “. However, new data could divide the industry, with the support of advertisers more information about the performance of TV campaigns, others for fear of a dramatic loss of coverage, if the networks make a few announcements turn decide the viewers. There, and in recent years to fight against a very simple solution to the disease, the marketing and advertising industry. In the past, advertising agencies have avoided the solution because it is not based on creativity, scope and frequency, the current model so popular with the advertising industry. It’s interactive marketing communications, customers could stroke was to solve all their problems and help solve the existing media in the same time. Interactive advertising is richer than all other forms of marketing communications, and it is becoming increasingly clear that there is only a matter of time before business customers include the strength gain of human life Interact! Choose your own person advertising? Interactive television will immediately stop the model is based on the interruption of TV, an interactive marketing function properly on television advertising richest terrestrial because now the nature of interactive marketing communications. Existing terrestrial television is not necessary to create new technologies that are imposed immediately highly successful advertising fully responsible “Events”

Filed under: advertise