Business Marketing Plan

Employee Communication: 3 Ways to Create Transformation in Organizations

March 18, 2011

There are two ways to use employee communication, one thing is for staff on what is happening in an organization to inform other employees to engage in the process of change. In this paper, we show clearly the three case studies that highlight the different techniques and approaches to ensure that your employee communication strategies focus on transforming your organization. Employee Communication Case Study 1: At this telecommunications manufacturing plant, decided to join the company, employees in the organizational changes that must take place. The company is involved in high technology, and has approximately 1,900 employees. According to a senior management workshop it was decided that a change to develop programs of service to customers. One of the methods introduced the concept of round table. The communications team for 18 people from a particular area have organized a meeting in 90 minutes with the leaders. However, it has been the key to the success of this meeting that most employees have the speech and leaders who listen more. The organization aims to learn from these meetings that the barriers to success and satisfaction of our customers were. Over a period of 10 weeks roundtables have been planned 50. Following this exercise, approximately one third of the total organization of round tables were involved. Program participants of the Round Table have been selected in each level of employment with a balanced representation of gender and race. Patterns in the issues raised are visible and management began to notice, what were the main elements of the customer service instead of changing. What was this approach was essential that shortly after the program of the Round Table of 10 weeks, employees have their submitted proposals has taken place and changes. To supplement was produced by face-to-meeting with managers, a bi-weekly face. Each subject was two pages long and includes a dedicated space for staff to make suggestions for improving the quality of customer service. Employee Communication Case Study 2: The hospital wanted to reduce costs, while ensuring that patients are not affected by the changes. There was also a leading provider of health services in a small community, it is essential that the reputation of high quality care was not reduced. They therefore sought the advice of focus groups, surveys and telephone contact with the supervisor. Three important attributes of patient care were the main causes of patient satisfaction. The staff of the hospital to improve these three areas of interest, while reducing costs. Teams Cross-functional have been established with employees volunteering to participate. An employee with strong skills in project management has been chosen to lead each team. A list of options to improve the patient experience, managing the details of cost estimates and schedules subject to implementation. It was agreed to make changes, and the management team will ensure that supervisors are not opposing the changes. Employee Communication Case Study 3: The main objective of this strategy was the staff of reading and understanding financial statements to educate and how it directly to the work she has done in the frame. The other goal over the need for employees in other departments has been to understand how what they did affected the rest of the organization and the bottom line. Representatives from all sectors were invited to examine the books of the company and the financial statements. An extension of this policy was to talk to all employees in groups and discuss what the number meant, as they specifically related to the work she did, and then the image of the organization to profitability. This strategy has been more than an attempt to educate the workforce, but they focused on action plans, budgets and finance courses were out of them. Staff will then review their activities and they do things differently in order to remedy this. This method includes training on understanding financial reports, the benefit of learning not only how the organization’s financial statements read, but could also take action team in each department to change its financial results. Copies of financial statements have been distributed to employees once it has been acknowledged that they understand what was taught. By understanding and teaching employees the direct link between their work and the financial performance of the company where they are more likely to understand the message. Finally, the role of the communicator is to ensure that all employees the most important message is heard and that means something to them. employee communication is all about using a variety of methods and techniques to ensure that whatever the complexity, risk and long term is the message, the desired results are obtained for the organization. Employee engagement and communication with employees related unique and can be obtained by the combination of two remarkable results.

Filed under: Business Performance

Tags: Telecommunications